Strategic communications
We define what to say, to whom and why. We build a strategy aligned with your organization’s goals and support its implementation.
Assessment · Corporate narrative · Communications plan
Strategic communications & public affairs
Read the context.
Set the course.
Make your voice heard.
We help businesses and organizations anticipate risks, build their reputation and communicate clearly when decisions matter.
Let’s discuss your challenge01 / What we do
Strategy put
into action.
We advise those who need to explain a decision, advance a project or navigate intense public scrutiny.
Public affairs
We analyze political and regulatory decisions that may affect your operations. We identify stakeholders, interests and opportunities for engagement at national and local levels.
Regulatory analysis · Stakeholder mapping · Engagement
Reputation and crisis
We identify vulnerabilities and prepare responses before pressure builds. During a crisis, we help coordinate decisions, messaging and spokespersons.
Risk scenarios · Protocols · Crisis advisory
Media and positioning
We turn knowledge and experience into content of public interest. We prepare spokespersons and pursue opportunities to contribute to relevant debates.
Media relations · Opinion articles · Spokesperson training
02 / Our approach
Before communicating,
understand.
Strategy starts with practical questions: what is changing, who has influence and what is at stake? With that understanding, we set a course and work alongside our clients to follow it.
Observe
We identify emerging signals, influential stakeholders and tensions that could reshape the landscape.
Understand
We distinguish urgency from significance. We assess implications and agree on priorities for the organization.
Act
We define messages, relationships and actions. We support implementation and adapt the strategy as the context evolves.
03 / Leadership
Experience to understand
different perspectives.
Sebastián Zúñiga Lobos
A journalist and consultant in strategic communications and public affairs, with experience spanning the media, government, Congress, business and academia.
He has served as chief of staff to government ministers, communications director and legislative adviser. This experience connects organizational priorities with politics, the media and stakeholder expectations.
At Tábula, he is directly involved in the assessment, strategy and ongoing support for every engagement.
- PUCJournalism degree, Pontificia Universidad Católica de Chile
- UAIMaster’s in Strategic Communications Management, Universidad Adolfo Ibáñez
04 / Context analysis
Radar Tábula.
What matters most is not always
what makes the most noise.
An assessment of current developments to identify the issues that deserve attention and understand what they mean for your organization.
We prioritize public debates, regulatory changes and industry signals by relevance, potential impact and urgency. The result: clear priorities to decide where to focus.
Let’s discuss your contextANALYTICAL FRAMEWORKTÁBULA / RADAR
From context
to priorities.
01
What is happening
Events, debates and signals reshaping the landscape.
02
Why it matters
Implications for the organization and its stakeholders.
03
What deserves attention
A ranking of issues and developments to monitor.
Context · Relevance · Priority
Let’s talk about what’s next
What challenge is your
organization facing today?
Let’s talk on WhatsApp
Tell me what you need to address. Prepare your message here or contact me by email.
WhatsApp+56 9 9407 4286
Sebastián ZúñigaTábula Comunicaciones
WhatsApp · Direct contact
Welcome message
Hello, I’m Sebastián. What challenge is your organization facing? Tell me more and let’s talk.